The library
Breakdowns
14 ads on the table. Every one dissected: hook, offer, structure, verdict.
The psychology behind them →Showing 14 of 14
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Platform
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Psychology
Status
O
Oat TheorySponsored
▶ UGC 0:24No, you’re wrong. Oat milk is not “just oats and water”.
Try it
Trending now▲ Spike 19 Oct-2 Nov
Oat Theory№ 15
Starts with “No, you’re wrong” and never lets go.
F
Ferro CookwareSponsored
▶ UGC 0:24No oil. No butter. Watch.
Shop now
Trending now▲ Spike 28 Sep-12 Oct
Ferro Cookware№ 14
Eight seconds, one egg, zero branding until the end.
S
Scroll The BibleSponsored
Memeok not to be dramatic but I've read more of the bible this week than the past year
Install now
Trending nowWeb exclusive▲ Spike 8 Oct-6 Nov
Scroll The BibleWeb only
A phone screenshot of friends texting about the app. No logo, no headline, no price.
G
GrünsSponsored
Static80% reported improvement in bowel regularity*
Shop now
Trending nowWeb exclusive▲ Spike 29 Oct-6 Nov
GrünsWeb only
One number leads, a footnote names where it comes from, and a guarantee sits under it.
T
Trailmix SocksSponsored
▶ UGC 0:24Ours after 200 hikes. Theirs after 20.
Shop now
▲ Spike 15-29 Jul
Trailmix Socks№ 08
One shot, two socks, no voiceover needed.
L
Lumen LampsSponsored
▶ FounderI lost $40,000 on our first lamp. This is the second one.
Shop now
▲ Spike 12-26 Aug
Lumen Lamps№ 11
A founder losing money is more watchable than one making it.
S
Sundae SkinSponsored
1/6 Carousel“I’ve stopped wearing foundation.” ★★★★★
Shop now
▲ Spike 5-19 Aug
Sundae Skin№ 12
Real reviews, ugly formatting, no brand voice. Proof sells.
L
Little KinSponsored
1/6 Carousel“Where did you get those PJs??”
Shop now
Web exclusive▲ Spike 23 Sep-7 Oct
Little KinWeb only
Mums recommending it to mums, in chat bubbles.
C
CymbiotikaSponsored
Static9.88 doesn't happen by accident.
Learn more
Web exclusive▲ Spike 9 Oct-6 Nov
CymbiotikaWeb only
A number from an outside tester, shown huge, with the small print that says whose number it is.
B
By BellaSponsored
StaticMyth: you size down for shapewear to hold.
Shop now
Web exclusive▲ Spike 26 Aug-22 Sep
By BellaWeb only
A belief and its correction side by side, with the product underneath.
A
AG1Sponsored
MemeWait, AG1 has gummies?
Shop Now
Web exclusive▲ Spike 1-6 Nov
AG1Web only
Four text bubbles carry the whole offer, laid over a person eating the product.
C
CymbiotikaSponsored
StaticFall asleep 32% faster and stay asleep longer.
Shop now
Web exclusive▲ Spike 18-24 Aug
CymbiotikaWeb only
One result with one number, and nothing else on the picture competes with it.
B
Brewlab CoffeeSponsored
StaticEvery second Tuesday, this lands at your door.
Subscribe
Retired▲ Spike 1-15 Jul
Brewlab Coffee№ 10
A calendar of deliveries said “subscribe” without saying it.
G
Good Boy KitchenSponsored
▶ FounderMy vet told me to stop feeding him kibble. So I started a company.
Try it
Retired▲ Spike 10-24 Jun
Good Boy Kitchen№ 07
Sound off, captions on, authority borrowed from a vet.