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Weekly ad breakdowns // by Adam Nagy

The ads printing money right now.And why.

One high-performing ad, torn apart every Tuesday. The hook, the offer, the structure, and exactly why it works. For founders and media buyers who run their own ads.

Free. Weekly. No gurus. Unsubscribe anytime.
№ 15 out nowEvery TuesdayFree
Real ad · MetaKoala
K
KoalaSponsored
Meme
Koala ad drawn as the iPhone Voicemail screen on a near-black background. A blue back link reads Voicemail. White type reads POV: your boss leaves you a voicemail. A grey block hides the contact name. Below it: Sydney, New South Wales, 9 March 2026 at 1:48 pm, a player bar at 0:12 with 0:09 left, a pause icon and round blue speaker, blue phone and red bin buttons. A subtitle at the bottom reads Koala is on sale now.
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the boss reads out the offer
Real ads•Real numbers•No gurus•One ad a week•Free. Always.•Steal the hook•
Started scaling in the last 30 days

Booming right now

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№15
3 Nov 2026 · 5 min read

The ranking that makes your audience the judge.

The format that turns every product into a debate. One ranking earns the pause. One question does the rest.

What lands in your inbox

01

One ad, torn apart. Weekly.

A real ad that’s scaling right now. Hook, offer, structure, verdict. Six minutes, every Tuesday.

02

Takeaways you can brief tomorrow.

Every breakdown ends with Steal this: two to four moves, written so you can hand them straight to your designer.

03

The full archive, unlocked.

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Adam Nagy, founder of Ad Junkie, in front of a retro television showing static
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By Adam
Who’s holding the scalpel

I’m Adam. I run ads for a living, and I can’t stop pulling other people’s apart.

I founded Kliks Digital, a Sydney agency building Shopify stores and performance ads. Ad Junkie is where I break down the ads I’d show a client: what’s scaling, what it’s doing, and what you can take from it.

No theory from 2021. No gurus. Just the ad on the table.

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Free. Weekly. No gurus. Unsubscribe anytime.