01 The hook
"“Where did you get those PJs??”"
The first line is ““Where did you get those PJs??””. It does one job: make the right person stop. No logo, no brand intro, no warm-up.
02 The offer
2 sets for $49
2 sets for $49. Simple, specific and placed after the proof, so it reads as a reason to act now, not a reason to doubt.
03 The structure
- 01Slide 1: the hook, styled like a post not an ad.
- 02Slides 2-6: the proof, one point per slide.
- 03Second-last slide: the offer.
- 04Last slide: one instruction.
04 Why it works
Mums recommending it to mums, in chat bubbles. The ad looks like content first and an ad second, so it earns the second look before it asks for anything.
05 Steal this
Brief these tomorrow
Use real reviews in their original, ugly formatting.
Let customers say the claim you are not allowed to.
Volume beats polish. More proof, less design.
END OF BREAKDOWN