01 The hook
"Myth: you size down for shapewear to hold."
The tile sets the belief and its correction next to each other. MYTH: "You need to size down for it to hold." FACT: "Sizing down is the reason it rolls. Size up if you're between." The caption says it again in one line: "Myth: you size down for shapewear to hold. Fact: sizing down is exactly why it rolls."
02 The offer
The lead ad names no offer and no discount. A sibling variant, "Myth: you have to spend $80 to get quality shapewear", says "Bella is $45" and that the premium brands "charge for the name". The price appears in that variant only.
03 The structure
- 01Brand mark at the top.
- 02Two boxes side by side: MYTH with a red cross, FACT with a green tick.
- 03The product, nude shorts, sits directly under the boxes.
- 04One practical line: "Measure your waist, not your hips. S to XXL."
- 05A red SHOP NOW button.
04 Why it works
This is a reading of the creative, not proof of results: the Ad Library shows when ads ran, not how they performed. The tile names a sizing belief and corrects it with a rule the viewer can use straight away: go by your waist, size up if you're between. By Bella launched the format as a set. The price and roll-down tiles started on 26 and 27 Aug. The sizing tile first appears on 1 Oct, and two of its three ads are still active.