WHO’S HOLDING THE SCALPEL?

I PULL APART THE ADS BRANDS KEEP RUNNING.

Every Tuesday, I take one real ad apart: the hook, the offer, the psychology and the decisions behind it.

You’ll leave with practical ideas you can test, adapt or brief to your designer.

FOR ECOMMERCE FOUNDERS, MARKETERS AND MEDIA BUYERS.

Approved

By Adam

ONE REAL AD SIX MINUTES EVERY TUESDAY FREE

01 THE STORY

I’m Adam Nagy. I’ve spent more than 12 years working across performance marketing, ecommerce and creative strategy.

Ad Junkie started as the swipe file I’d pull out during client conversations.

One real ad on the table. We’d examine the hook, the offer, the structure and the small decisions that made it worth studying.

Eventually, I started writing those breakdowns down.

Now, one lands every Tuesday for founders, marketers and media buyers who want fresh creative thinking they can actually use.

Most ad libraries show you what an ad looks like.

I want to understand the decisions inside it.

A long-running ad is never automatic proof of performance. But the patterns leave clues.

Ad Junkie follows those clues and turns them into ideas you can use in your own creative.

REAL ADS
Every issue begins with an ad that is genuinely running. No invented case studies or hypothetical mock-ups.
USEFUL SIGNALS
Launch dates, variations and duplicates help reveal what a brand continues to test. Verified performance data is labelled clearly whenever it is available.
AN OPERATOR’S VIEW
The breakdown comes from someone who works inside advertising and ecommerce every day.
ONE AD A WEEK
One focused breakdown every Tuesday. Around six minutes to read.
FREE ARCHIVE
Subscribe once and explore every previous issue.
STEAL THIS
Every breakdown finishes with practical moves you can adapt or brief to your team.

Ad Junkie is where I share the thinking.

KLIKS Digital is where my team puts that thinking to work across Shopify, creative and performance advertising.

If you want help applying it to your brand: