A fake text-message banner above an order summary with free gifts

"Babe your Huel trial box is here! Perfect timing with how skint we are after Greece lol"

The picture opens with a phone notification: a grey rounded banner with a round contact picture showing the letter T and a green Messages badge, and a message from a partner: "Babe your Huel trial box is here! Perfect timing with how skint we are after Greece lol". Under it is a big black headline, "Order Summary", with "£40.00" and two asterisks at the right, and a small chevron. The caption talks about protein, and the library card's headline is "Hit Your Protein Goal Before 9am".

The offer is drawn as the cart. A product shot of a black Huel T-shirt, a Huel shaker and a Black Edition variety box on an orange background carries a "1" badge. Beside it: "FREE GIFTS WORTH £30 added*", "FREE T-SHIRT £20.00 £0.00" (the £20.00 struck through) and "FREE SHAKER £10.00 £0.00" (the £10.00 struck through). The fine print reads "*For new subscribing customers **With a subscription". The caption says "Most protein shakes hit the number, then leave you hungry an hour later. That's because protein alone isn't enough." and "Huel is a meal, not a shake", with ticked lines on protein, fibre and fats, and complete nutrition. The prices and gifts are the ad's own claims, shown as the ad states them.

This is a reading of the creative, not proof of results: the Ad Library shows when ads ran, not how they performed. Two familiar screens carry the whole ad: a text from someone close, and a cart. The message is written as a reply between two people, so it sounds like an overheard moment and not like a pitch, and it sets up what the cart then shows. The cart makes the offer look like an order already in progress, with the struck-through prices doing the discount work. The same artwork runs in six ads in six languages, with the message, the currency and the prices changed: Swedish (28 Sep 2026), Italian, French and Spanish (14 Oct), English (26 Oct) and Polish (2 Nov). Each message mentions a trip to Greece in its own language, and each total is in the local currency (380 kr, 39 €, £40.00, 180 zł). The library flags none of the six as low impression. A different fake-message look on the Page, a lock-screen notification over a photo, is not counted. The scraper's list does not hold every ad the library shows, so six is a lower bound. Only active ads were pulled, so earlier runs, if there were any, are not in the numbers.