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Trending nowWeb exclusiveMeme/nativeHome & kitchenMetaOffer-led
Our Place

A fake phone lock screen whose Reminders list tells you to shop the Black Friday sale

Published 7 Nov 2026// by Adam NagyNever sent. Web only.
The specimenMeme/native · Meta
O
Our PlaceSponsored
Meme/native
Our Place ad drawn like a phone lock screen over a kitchen photo of blue Our Place pots and pans on a counter, with copper pots on a shelf behind. At the top, the date Friday, November 18 and a large white clock reading 10:00. Below it, three Reminders notification cards: Replace all my old cookware with non-toxic options; Shop our Black Friday Sale; The biggest discount is 60% off.
  1. The lock screenA screen everyone can read.
  2. The to-doA note to self, in first person.
  3. The discountThe number comes last.

Performance signal

Signals
Trending now
As of 7 Nov 2026
First spotted4 Nov 2026
Spike window4-7 Nov
Active variants per weekPeak 4
4 Nov 20267 Nov 2026
4days running
4variants
Metalive on

Signals: public data from ad libraries. Launch dates, active variants and duplicates. Not account numbers.

Counted from Our Place ads in the Meta Ad Library whose picture is a drawn phone lock screen over a kitchen photo, with three Reminders cards: "Replace all my old cookware with non-toxic options", "Shop our Black Friday Sale" and "The biggest discount is 60% off" (or "68% off*"). The text is drawn in the image, which the library cannot search, so the Page's newest active image ads (120 ads started 3 to 6 Nov, 210 pictures) were saved and the text in every picture was read. Four ads show the picture, started 4 and 5 Nov 2026, and none is flagged as under 100 impressions on its library card (opened 7 Nov). 81 image cards started since 20 Oct that the scraper did not list were looked at and none shows this picture; older ones were not checked. The "Black Friday is Calling" call screen and a Notes page from the same Page are different creatives and are not counted. Only active ads were pulled, so ended or earlier runs are not counted. Video ads were not judged. TikTok was not checked.

01 The hook

"Replace all my old cookware with non-toxic options"

The picture copies an iPhone lock screen over a kitchen photo: blue Our Place pots and pans on a counter, with copper pots on a shelf behind them. At the top are the date "Friday, November 18" and a large white clock, "10:00". Under it sit three Reminders notification cards, each with the Reminders app icon: "Replace all my old cookware with non-toxic options", "Shop our Black Friday Sale" and "The biggest discount is 60% off". On the other version the third card reads "The biggest discount is 68% off*" and a footnote at the bottom says "*with bundle and sale savings". The caption reads "Shop non-toxic cookware, multifunctional air fryers, and more this Black Friday Sale." with "Save up to 40% sitewide.*" or "Save up to 45% sitewide.*" in the headline or the copy, and a Shop now button.

02 The offer

In the picture: "The biggest discount is 60% off" (ads linking to fromourplace.ca) or "68% off*" with "*with bundle and sale savings" (fromourplace.com). The caption says up to 40% or 45% sitewide

The discount is in the third reminder: "The biggest discount is 60% off" on the two ads that link to fromourplace.ca, and "The biggest discount is 68% off*", with the footnote "*with bundle and sale savings", on the two that link to fromourplace.com. The caption gives a smaller figure, worded differently: "Save up to 40% sitewide.*" on the .ca ads and "Save up to 45% sitewide.*" on the .com ads, with "*See terms." under the headline. The numbers are the ads' own claims, shown as the ads state them.

03 The structure

  1. 01A kitchen photo behind the whole frame: blue Our Place pots and pans on a counter, copper pots on a shelf.
  2. 02The date and a large white clock, as on a phone lock screen: "Friday, November 18" and "10:00".
  3. 03Reminder 1, the problem in the reader's own voice: "Replace all my old cookware with non-toxic options".
  4. 04Reminder 2, the action: "Shop our Black Friday Sale".
  5. 05Reminder 3, the offer: "The biggest discount is 60% off", or "68% off*" with the footnote "*with bundle and sale savings".

04 Why it works

This is a reading of the creative, not proof of results: the Ad Library shows when ads ran, not how they performed, and it says nothing about whether the discount is what the picture says. A lock screen full of reminders is a screen everyone already knows how to read, so the ad needs almost no explaining. The three cards tell a short story in order: a note to self ("Replace all my old cookware with non-toxic options"), the action ("Shop our Black Friday Sale") and the reward ("The biggest discount is 60% off"). Because they are written in the first person, the ad reads like something the reader put there for themselves and not like a pitch. The kitchen photo keeps the product in view behind the cards. It is a drawn lock screen, not a screenshot: 18 Nov 2026 is a Wednesday, so the date on it is a mock-up. The picture runs in four ads, all started on 4 and 5 Nov 2026: two link to fromourplace.ca with "60% off" in the picture and two link to fromourplace.com with "68% off*" and a footnote. The library flags none of them "Low impression count". The same Page runs two other phone-screen looks from the same days, the "Black Friday is Calling" call screen (it has its own breakdown) and a Notes page, which are not counted. Only active ads were pulled, and image cards started before 20 Oct that the scraper did not list were not checked, so four is a floor and earlier runs, if there were any, are not in the numbers.

05 Steal this

Brief these tomorrow
Write the sale as a to-do the reader would write for themselves, in the first person: "Replace all my old cookware with non-toxic options".
Give each card one job: the problem, the action, the reward.
Put the number last, in the third reminder: "The biggest discount is 60% off".
Keep the product photo behind the screen so the reminders do not replace the ad.
END OF BREAKDOWN
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